Children'S Shoes Become The Beautiful Scenery Of Jinjiang.

In 2009, under the background of such an economic downturn, the children's shoes industry in the Jinjiang river valley was particularly active and became a beautiful scenic spot in Jinjiang, China's shoe capital.

After the financial crisis, the marketing of many adult shoes is no longer so spectacular, but the children's shoes have the space for voicing.

Last year, standing on the billboards in the streets of Chai Tai, he could easily see the spokesman of a certain child as the "notice" of a certain child's shoes.

Although the marketing method of "child star + advertising" is a bit extensive, it is one of the ways to rapidly improve brand awareness in the short term. What follows is a series of marketing tools, but how does it reflect Kasiron's entertainment taste?

How to highlight POOVE's professional sports?

Jinjiang children's shoes can be described as "Eight Immortals crossing the sea", which can stand out for all brands.

However, the group marketing events of these children's shoes industry are not accidental in the industry.

Behind this prosperous phenomenon, we are pleasantly surprised to find that the advent of the financial crisis has accelerated the change of the life cycle of China's children's shoes industry. After a long period of accumulation, it finally made a qualitative leap to an industry from an accessory category of adult sports shoes.

Whether it is the emergence of market segmentation, the brand personality is becoming more and more distinct, or the trend of integration promotes the channel pformation. In succession, this opportunity is used to integrate channel resources, from the popular business circle to the counters of department stores. The monopoly system of children's shoes industry in Jinjiang Basin has taken a solid step.

"At present, many children's shoes enterprises in Quanzhou may have considerable competitiveness in a certain aspect. For example, POOVE's channel construction is relatively good, helping Deng to take the lead in the field of product research and development, and the marketing system of friends is relatively sound, but compared with adult shoes, the overall competitiveness is still a big gap."

One industry insider said.

To sum up, the children's products industry in Jinjiang is in the early days of the sporting goods industry.

Of course, a good start is only half the battle. The children's products industry in Jinjiang is hungry for leading enterprises like Anta and XTEP to lead the development of the whole industry.

We expect that in the near future, Jinjiang children's products industry can become another industry card of Jinjiang.