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Rice King 2010 Autumn Winter New Stunning Appearance

2010/4/8 14:46:00 16

Mi Huang

  行业专家认为,CHIC是个大舞台,是中国服装行业的“风向标”和“晴雨表”,米皇此次发力CHIC,赋予了许多新的内涵。纵观众多品牌从区域品牌向全国品牌的跨越,米皇本次参展,正是实现品牌的二次革命和宣言。 


The rosy flowers of the blooming flower cluster are scattered like a sea of flowers, beautiful rose colored cashmere, swaying and dazzling, glamour of famous models, sparkling crystal ornaments and passionate music.

Recently, the first brand of fashionable cashmere, michuang Huang, once again joined the "Golden Summit" winner of the Chinese fashion design award, Qi Gang, who landed in CHIC2010 and built the "Cashmere China cashmere night".

In the 2010 autumn and winter new season, the team of nearly 400 people from all over the country came to the scene to show a romantic and lavish reception.

Wu Jinhai, chairman of MI Huang, vice mayor Li Jianping of Huzhou Municipal People's government, Peng Yanli, chairman of China Wool Textile Association, and Liang Yong, executive vice president of China Fashion Color Association, respectively delivered speeches for the event.


On CHIC2010, MI Huang showed a new image: the exhibition area of 270 square meters was high, and the bright spot of "famous teacher shop model" will further extend the colorful strategy.

As chairman Wu Jinhai said in his speech, 2009 is the "exploration year" of the multicolor strategy of michuang, making an attempt on the development trend of China's cashmere fashion and fashion. For the first time in the international fashion week of Beijing, it won the industry recognition and strong market reaction. Next 2010 will become the "deepening year" of the multicolor strategy and further consolidate the development of this strategy.


That night, the biggest highlight was part of the 2010 autumn and winter new show.

The international model Wang Min, Li Chao and Mi Lu took the lead in the show, showing the fashion show this season.

According to design master Qi Gang, the clothing and design displayed in this exhibition are outstanding in elegance and color, changing the dark tones of the past with "gray" and "black" as the main colors, and displaying gorgeous SWAROVSKI crystals to show a new sense of luxury.

More inspired by the changing modeling of the World Expo Pavilion, jacquard design with a sense of architecture has been added to the design, with various versions, or layers of overlay, or tight and loose extension. This shows the implicit and luxurious nature of this season and better demonstrates the grace and luxury of the "colorful strategy".

Finally, Qi Gang also revealed that this exhibition is only a small part of the 2010 autumn and winter new models. In May, MI Huang is about to open the 2010 autumn winter order meeting, when there will be more new models to meet with you.


The only way to test the strength of the brand is mi Huang.

Thanks to the "colorful strategy", after the fashion week, MI Huang made the effort to sell the terminal, and repeatedly created the industry miracle. Beijing, Nanjing, Shenyang, Shanxi and other markets frequently broke the goods, and the unusually hot sales situation made Mi Huang unable to catch up.

According to statistics, as of the end of February, the rice cashmere in the northeast, North China, East China, central China has excellent sales results in the top three of the same products, terminal sales highlights constantly: Xuzhou 100 day sales of 730 thousand yuan, Xuzhou Golden Eagle selling 580 thousand yuan a day, Beijing Cui Wei building 4 days sales 1 million 600 thousand yuan......


It is understood that MI Huang in the next marketing channel construction has already had a more detailed direction: first, we should expand step by step, first, we should further enhance the sales performance and efficiency of a single store.

Mi Huang, a cashmere night in China, is awarded the award of the 28 best cooperative shopping malls to thank for its support and efforts for the sale of MI Huang for a long time.

You can see from the enthusiasm of dealers at the scene that dealers are confident of the king.

As the representative of blue island mansion in Beijing said in his speech, "cashmere cashmere" is an indispensable brand and a very important partner.

The implementation of the "colorful strategy" has laid a solid foundation for future cooperation.


2010 -2020 is the ten year of China's pformation from a large garment country to a strong garment country. As a great witness and industry promoter, CHIC has become the standard and symbol of the rise of the brand group. The Emperor Huang has injected new connotation into it, and the concept of "famous teacher, famous model and famous shop" has become a strong witness to the new height of cashmere development in China.



Source: YOKA Fashion Network

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