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How To Do Green Marketing?

2008/8/2 16:08:00 41720

  解决方案一:绿色营销之力

In the eyes of most people, the floor industry represents the endless felling and destruction of forests. It seems natural to be hostile to environmental protection.

What Guangdong has done in recent years has been proving the one-sided aspect of this idea.

The environmental behavior of the largest domestic manufacturer of solid wood flooring can be listed as a long list: donating western green action, launching "I grow trees for the Yellow River" activities, and launching the project of "China Green territory".


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  解决方案二:绿色营销之利

Recently, celebrities and politicians dressed up in a famous Hollywood ceremony.

But many people's mounts are a little weird car, not a limousine.

This car is a new symbol of celebrity status: semi electric semi petrol hybrid TOYOTA Prius (Prius).

The Prius is one of the increasingly popular hybrids for the development of low fuel consumption and low emissions.

Unlike other consumer goods, the Prius has also become a symbol of the growing popularity of green marketing.


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  解决方案三:郭志明:绿色营销的元年

In order to carry out green marketing, enterprises should put aside the idea of "environmental protection and profit is a contradiction", seek the combination of environmental protection and enterprise development, and raise the level of green marketing to the level of enterprise strategy.


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Solution four: develop and sell environmentally friendly products.

For some of the world's leading manufacturing enterprises, social responsibility means developing environmentally friendly products.

They set high goals for themselves, but many of them succeeded in achieving these lofty goals.

Hitachi group is one of those enterprises that are determined to achieve environmental protection through their products and services.

Under the guidance of such a concept, Hitachi has been committed to producing products that maintain environmental protection throughout the product life cycle, whether hardware, software, systems or services.

All products produced by Hitachi hi tech company must follow this principle.


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